01 / Business reality

What are you building?

Tell us the essentials. No pitch deck, no polished positioning statement—just the truth.

If you’re still figuring something out, write “not sure.” We’ll treat uncertainty as uncertainty.

02 / Brand ambition

What should your name make possible?

We’re not asking you to invent a name. We’re defining the job your future name needs to do.

We’ll test your preferred qualities against the market rather than treating every preference as a creative restriction.

03 / Founder taste

What kind of name fits your business?

These are familiar brands, but we are not asking which company you like more. Choose the naming approach you would want for your own business. There are no wrong answers.

0 of 6 answered

These are real, independently owned brands shown for comparison only. Untaken is not affiliated with them. Preferences are exploratory, not directions to copy any name.

04 / Real-world constraints

Where does the name need to work?

A great name should survive the real world. Tell us what is genuinely non-negotiable—and what is simply preferred.

A taken exact-match .com does not automatically make a name bad. Trademark and brand-confusion concerns are assessed separately.

05 / Your naming brief

This is where the search begins.

Here’s how we understand your business and taste. Correct anything that feels off before you apply.

Applying saves your answers and contact details with Untaken. Applying is free and does not commit you to paying; the engagement will cost €49 when Untaken opens. We reply personally by email.